A BOLD New Public Health Ad Campaign

Caption: NYC Health Department's blunt new ad campaign

BOLD, right? New York City Health Department just rolled out the "Don't Drink Yourself Fat" ad campaign to encourage people to cut back on soda and other high-calorie drinks.

Accompanying the new bold campaign was a strong statement from NYC's Health Commissioner, Thomas A. Farley: “Sugary drinks shouldn’t be a part of our everyday diet. Drinking beverages loaded with sugars increases the risk of obesity and associated problems, particularly diabetes but also heart disease, stroke, arthritis and cancer.”

To learn more about the campaign, visit:
http://www.nyc.gov/html/doh/html/pr2009/pr057-09.shtml

To read an editorial discussing the likely impact of this campaign or a soda tax to change behaviors, visit:
http://www.nytimes.com/2009/09/14/opinion/14mon3.html?th&emc=th

A year and a half ago we wrote a post titled We Let Kids Drink This Stuff?! about the impacts of soda on school children. The post links to a compelling description of what soda actually does to our bodies when we drink it. Check it out.

Finally, here is another graphic from NYC's new ad campaign: